PUBLIC RELATIONS EXECUTIVE PROGRAM
PROGRAM CONTENT
1.Communication Management in a New Paradigm (4 sessions)
-Environmental scanning process: Global Economic Scenario and
-its impacts upon us
-Changing Corporate Culture and Change Management
-Corporate Strategy and Public Relations, Marketing
-and Human Resource
-Strategic Public Relations Planning, Implementation and
-Evaluation
2.Public Relations Practical and Conceptual Development (4 sessions)
-Recent trends in Public Relations practice –
-local and global challenges
-Public Relations Management –
-establishing in house PR department
-Planning Public Relations program – from tactics to strategy
-Public Relations Measurement, Research and Evaluation
3.Reputation Management, Public Affairs and CSR (4 sessions)
-Building Reputation Management through
-Public Affairs & NGOs
-Corporate Social Responsibility
-Concept development and application
-Reporting CSR program – financial and non financial indicators
-Government Relations, Public Affairs and Lobbying
4.Employee Relations and Internal Communications (4 sessions)
-Measuring the effectiveness of Employee communication programs
-Synergizing Public Relations and Human Capital Investment
-Evaluating Internal communication program
-through survey, FGD, audit
-Issue and Crisis Management
5.Building Network with Media Management (3 sessions)
-Understanding and Working with New Media
-Creating corporate reputation through e-PR : website and blog
-Perspective on the ROI of Media Relations and Publicity efforts
6.Finance and Budgeting in Public Relations (2 sessions)
-Positioning Public relations in corporate budgeting
-Financial / Investor Relations – how does it work
and how to evaluate
7. Public Relations in Action – Case study (6 sessions)
-PR in Crisis management – Marketing – Legal and litigation –
-International branding – CSR and latest / current issues
8. Group Presentation – Evaluation (3 sessions)
WHO SHOULD ATTEND?
-Mid level managers in corporations whose responsibility is to
-position company vision and mission in various stakeholders.
-Practicing professionals wishing to upgrade knowledge, methods,
-strategy and skills in new paradigm of communications and
-public relations practice
-Business executives who have a variety of functions in organization
-Experienced individuals who are interested in pursuing careers in communications and public relations consultancy
For COMPLETE INFORMATION & REGISTRATION,
please contact MUTHE at 021.576.4570-71
or email at secretariat.egabriefings@yahoo.com
EGA briefings – Your Partner in Change
+62.21.563.0777 (phone)
+62.21.560.0251 (fax)
+62.815.1967.9090 (mobile)
egabriefings@indosat.net.id
secretariat.egabriefings@yahoo.com
egabriefings@yahoogroups.com
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